P.K. Data has researched the pool and hot tub industry since 1992. Today we are considered the authoritative source in both arenas and have since expanded our scope to include backyard products and equipment, pet products, and furnishings. Many of the largest firms in the pool and hot tub segments are clients of P.K. Data.  Among our services:
 

• Large-Scale Customer Satisfaction and Market Share Tracking Studies that allow our clients to better quantify their returns on marketing program investments.
   
• Consumer and business executive Feedback Panels, an opt-in group of pre-qualified respondents that allow us to quickly ascertain responses to key issues within days of receiving a client request.
   
• Category Opportunity Assessments that help clients make better-informed judgments about investing in collateral industries.
   
• Merger & Acquisition Due Diligence that is frequently cited by our clients as the critical difference in acquisition valuations.
   
• A Competitive Intelligence Template that provides timely response to a client’s quickly changing competitive landscape.
   
• New -- Pool construction permits from key markets across the country.
   
• Waveline™ is a free periodic report by P.K. Data, Inc. to inform decision makers in the swimming pool and hot tub industries about noteworthy trends that were uncovered during our recent research. Click here to view the latest release. Please contact us if you wish to receive Waveline via email.

P.K. Data has also published a considerable amount of its own secondary research in the form of industry briefings and reports. Click here to visit our pool and hot tub library.
 

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