HEALTHCARE

P.K. Data serves some of the leading names in the healthcare sector, including pharmaceutical manufacturers, healthcare providers, medical products manufacturers, and insurers. The following is a brief sample of the types of projects we have completed in this arena: 
 

  • A Concept Development Study involving 400 physicians across the United States that elicited critical feedback to a new Web-enabled decision support tool for complex disease and drug interactions. 
     
  • An Operating Room Products Utilization Review that allowed the manufacturer to rationalize SKUs, reduce product redundancies, and eliminate excess inventory costs.
     
  • An Analysis of Channel Opportunities that ultimately resulted in significantly improved market share for a medical products manufacturer’s distribution programs.
     
  • A Site Selection Model that allowed a large regional healthcare center to select optimal locations for outpatient facilities.
     
  • An Attitude and Awareness Study that was instrumental in the turnaround of a newly staged ophthalmic medication.

P.K. Data also works with clinical research organizations to conduct pre-recruitment prevalence studies. And we have now developed the exclusive Geodemiology™ decision support tool for locating disease-specific patient populations down to the census tract level

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