HEALTHCAREP.K. Data serves some of
the leading names in the healthcare sector, including pharmaceutical
manufacturers, healthcare providers, medical products manufacturers, and
insurers. The following is a brief sample of the types of projects we have
completed in this arena:
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A Concept Development Study involving
400 physicians across the United States that elicited
critical feedback to a new Web-enabled decision support tool for complex disease and drug
interactions.
-
An Operating Room Products Utilization Review
that allowed the manufacturer to rationalize SKUs,
reduce product redundancies, and eliminate excess
inventory costs.
-
An Analysis of Channel Opportunities
that ultimately resulted in significantly improved
market share for a medical products manufacturer’s distribution
programs.
-
A Site Selection Model that allowed a
large regional healthcare center to select optimal
locations for outpatient facilities.
-
An Attitude and Awareness Study that
was instrumental in the turnaround of a newly staged
ophthalmic medication.
P.K. Data also works with clinical research organizations to
conduct pre-recruitment prevalence studies. And we
have now developed the exclusive Geodemiology™ decision support tool for
locating disease-specific patient populations down to the census tract level

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