Geodemiology is a unique analytic tool that utilizes diverse sources of medical data combined with sophisticated statistical modeling and spatial analysis to identify patient prevalence locally and globally. For example, use of the Geodemiology process can create specific disease population estimates within a designated proximity of an existing or proposed research site. In addition, prevalence data that reflects geographical disparities on a county-by-county basis can provide a study sponsor or clinical trial management organization with a valuable tool for clinical trial site selection. We can also search our database of all investigative sites to help pre-qualify those with the greatest recruitment potential.

With regard to clinical trial recruitment strategies, use of the Geodemiology tool can ensure that recruitment tactics are targeted to reach the largest concentration of prospects in the most cost-effective way. Ultimately, the Geodemiology model can also lay the groundwork for successful product launches by directing resources toward markets with significant patient populations.