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Pool and Spa Research Library
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Swimming pool and hot tub industry
market research
and statistics produced in conjunction with: |
 |
P.K. Data offers the
most extensive collection of swimming pool and hot tub industry research
available anywhere. Decision makers can now take advantage of consumer
data, sales trends, channel intelligence, international reports, and
more.
Don't see what you want?
Call us and we will be happy to discuss your specific information needs.
When
considering the purchase of any P.K. Data report, please be sure that you
have examined the Table of Contents carefully. We also have a sample
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New
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Consulting
New
Data
On Demand is P.K. Data’s person-to-person telephone
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answers to questions regarding the swimming pool and hot tub
industry.
PermitTrack
New
PERMITTRACK,
the industry’s first and only compilation of current
residential inground swimming pool construction permits.
PermitTrack will allow purchasers to follow the
construction of swimming pools across the country, and
to monitor changes throughout the year. Reports will be
published every quarter, with new jurisdictions
continuously added. The value of this data is
immeasurable because it allows manufacturers, builders,
retailers, distributors and service professionals to
gauge the level of potential business in their area, and
to find particular trends over time to make strategic
plans.
Click here to view the list of locations tracked as of
2Q08.
An example of a report can
be found here:
PermitTrack Demo
Firms can purchase a
full-year subscription or individual reports are also
offered. Reports are available in Adobe® Reader® (.pdf)
format.
To subscribe to the program,
purchase the current report, or for more information,
contact Loren Brown, pool and hot tub practice director,
(lbrown@pkdata.net)
or call 770-931-9677.
Reports
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Report
Number/Name |
Price |
|
Just
released-- |
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IRL77
2008 U.S. Residential Inground Pool Market
Statistics* |
$3,999 |
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Economic forces
such as employment and housing are conspiring to
create potentially uncertain times for this key
segment of the industry. This report details the
current state of the market both nationally and
regionally. In addition, we look at issues facing
the industry, the effects of the aftermarket, and
the future of inground pools. Available in print or
PDF.
Table of Contents
·
Order Form |
|
Just
released-- |
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IRL78
2008 U.S. Residential Aboveground Pool Market
Statistics * |
$3,999 |
|
The aboveground pool
segment is now facing a decline it has not
experienced in many years. Consumer leisure time
dollars are increasingly being diverted to an
ever-widening spectrum of choices. Even within the
aboveground pool business itself, smaller, more
portable products are challenging the market once
owned by larger, more traditional pools. This report
will provide readers a better understanding of the
current aboveground pool market, where it appears to
be heading, and what major issues face this sector.
Table of Contents
·
Order Form |
|
Just
released-- |
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IRL79
2008 U.S. Residential Hot Tub Market Statistics* |
$3,999 |
|
For three years now
the hot tub industry has experienced a decline in
sales. In this report we look at the reasons for
this decline, what the current market looks like,
and prospects for the future.
Table of Contents
·
Order Form |
*Special offer--Buy all three 2008
residential reports together for only $9,985, a
savings of $2,000. |
|
Coming
soon-- |
|
|
IRL80
2008 U.S. Commercial Pool Market Statistics* |
$3,999 |
|
While nowhere near the
sales volume of residential pools, the commercial
pool construction business has enjoyed relatively
consistent growth that has been largely insulated
from the vagaries of economic influence and a
somewhat unpredictable consumer marketplace. This
report will focus not only on the full national
commercial sector, but also details the main
segments of the industry including lodging,
multi-family housing, schools, and public pools.
Additionally, focus will be placed on growth of this
sector, and regional differences.
Table of Contents
·
Order Form |
|
*Special offer--Buy
all three 2008 residential reports PLUS the 2008
commercial report for only $12,996, a savings of
$3,000. |
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Report
Number/Name |
APSP Member Price |
Non-member Price |
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IRL65
U.S.
Swimming Pool and Hot Tub Non-owner Survey (2006) |
$299 |
$399 |
|
This is the most
comprehensive study of prospective new pool and hot
tub owners ever undertaken. Over 1,300 non-owners
discuss their attitudes toward swimming pool and hot
tub ownership, as well as their prior shopping
experiences, likelihood to consider purchasing in
the next two years, and where they would go to get
more information about pools, hot tubs, and the
companies that sell them. Available in print or PDF.
Table of Contents
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Order
Form |
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IRL72
Hispanics and
the U.S. Swimming Pool & Hot Tub Market |
$149 |
$229 |
|
Hispanics are the
fastest growing group in the country. This year the
Hispanic population is expected to number 42
million—some 17% of the total population. And
Hispanic buying power is increasing even faster. As
a result, Hispanics are buying swimming pools and
hot tubs at a higher rate than ever before. Yet
their buying motives are frequently at odds with
other demographic groups. In this report we examine
the factors that most influence their pool and hot
tub shopping decisions. We also take a look at what
markets are today’s hotbeds of Hispanic activity. Available in print or PDF.
Table of Contents
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Order
Form |
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Report
Number/Name |
APSP Member Price |
Non-member Price |
| IRL52
2004
U.S. Residential Inground Swimming Pool Consumer Survey* |
$125 |
$150 |
|
Inground
residential swimming pools constitute the bulk of this industry. New
unit construction not only impacts the original equipment market for
such things as pumps and filters, it also has longer-term
consequences for the aftermarket. In this report we profile the
inground pool consumer, including their purchasing experiences,
usage of products such as chemicals and accessories, the design
characteristics that are the most popular, and the demographics of
inground swimming pool purchasers. Available in print or PDF.
Table of Contents
●
Order
Form |
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IRL13
2004
U.S. Hot Tub and Spa Consumer Survey* |
$125 |
$150 |
|
Hot tubs are the
fastest growing segment of the pool, spa and hot tub industry. In
this report we profile the hot tub consumer, including their
purchasing experiences, usage of products such as chemicals and
accessories, the most popular design characteristics, and the
demographics of hot tub purchasers.
Available in print or PDF.
Table of Contents
●
Order
Form |
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IRL51
2004 U.S. Residential Aboveground Swimming
Pool Consumer Survey* |
$125 |
$150 |
|
Aboveground pools have
evolved dramatically over the past decade both in
terms of design and innovation. In this report we
profile the aboveground pool consumer, including
their purchasing experiences, usage of products such
as chemicals and accessories, the design
characteristics that are the most popular, and the
demographics of aboveground swimming pool
purchasers. Available in print or PDF.
Table of Contents
●
Order
Form |
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IRL22
The Inground Pool Consumer:
Inground
pool crosstabulations* |
$125 |
$150 |
|
This in-depth
evaluation of the inground swimming pool consumer
compares key ownership, seasonality, design,
maintenance, shopping, attitudinal, and demographic
characteristics. It serves as a companion to IRL52,
the 2004 Inground Pool Consumer Survey.
Available in print or PDF.
Table of Contents
●
Order
Form |
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IRL37
The Hot Tub Consumer:
Hot tub crosstabulations* |
$125 |
$150 |
|
This in-depth evaluation of the hot tub consumer
compares key ownership, seasonality, design,
maintenance, shopping, attitudinal, and demographic
characteristics. It serves as a companion to IRL13,
the 2004 Hot Tub Consumer Survey.
Available in print or PDF.
Table of Contents
●
Order
Form |
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IRL30
The Aboveground Pool Consumer:
Aboveground pool crosstabulations* |
$125 |
$150 |
|
This in-depth evaluation of the aboveground swimming
pool consumer compares key ownership, seasonality,
design, maintenance, shopping, attitudinal, and
demographic characteristics. It serves as a
companion to IRL51, the 2004 Aboveground Pool
Consumer Survey.
Available in print or PDF.
Table of Contents
●
Order
Form |
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IRL43
2004 Consumer Survey Executive Summary* |
$75 |
$90 |
|
Highlights of the 2004 APSP survey of in- and
aboveground pool owners and owners of hot tubs
nationally.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
*Special offer—Purchase all six
volumes of the 2004 Consumer Survey (IRL13, IRL22,
IRL30, IRL37, IRL51, IRL52) for $499 ($575
non-members) and receive IRL43 Consumer Survey
Executive Summary free. It’s a total value of $326
($235 non-members). |
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Report
Number/Name |
APSP Member Price |
Non-member Price |
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IRL10
The Market for Swimming Pool and Hot Tub
Chemicals |
$799 |
$920 |
|
This report addresses many aspects of the current
state of the swimming pool and hot tub chemicals
market including market size and growth, historical
data, demand in terms of the installed base of pools
and hot tubs, consumer shopping habits as well as
attitude and usage of chemicals. Anyone in the pool
and hot tub industry will find this to be a valuable
planning tool.
Available in print or PDF.
Table of Contents
●
Order
Form |
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IRL29
The U.S. Market for Portable Swimming Pools:
A consumer perspective on the factors driving the
growth of these popular pools |
$599 |
$690 |
|
One of the most exciting trends of late has been the
growing market for portable swimming pools in the
U.S. The appeal of portable pools stems from several
factors such as ease of set-up, durability and, of
course, price. To get a handle on what is behind the
dramatic growth of portable pools, we recently
conducted a survey of soft pool owners around the
country to inquire about their usage of, attitude
and awareness toward, and their satisfaction with
portable swimming pools. Here’s what they told us.
Available in print or PDF.
Table of Contents
●
Order
Form |
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IRL41
The U.S. Residential Pool Service Market |
$699 |
$810 |
|
This analysis addresses the characteristics of the
U.S. market for residential pool services. In it we
cover such aspects as market size, growth drivers,
consolidation, and an in-depth look at users of
professional pool services. This is a must-have for
persons with a stake in this fast-growing business.
Available in print or PDF.
Table of Contents
●
Order
Form |
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Report
Number/Name |
APSP Member Price |
Non-member Price |
|
IRL45
International Outlook |
$399 |
$460 |
|
Until recently, overseas markets have been off the
radar of many pool and hot tub products companies in
the United States because of the costs and cultural
barriers associated with selling pools and hot tubs
on foreign soil. That is changing rapidly due to a
number of factors, none the least of which is the
rapid consolidation taking place in the U.S. pool
and hot tub industry. A lot of that consolidation is
the result of international firms acquiring U.S.
companies, thus (in many cases) leveraging entry
into new markets offshore. In this analysis we
report on the state of key overseas markets and
discuss the opportunities that lie ahead in each.
Available in print or PDF.
Table of Contents
●
Order
Form |
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IRL44
Industry Valuation |
$499 |
$580 |
|
The swimming pool and hot tub industry continues to
grow at a pace rivaling other recreational products.
This report analyzes the retail value of new
residential and commercial pools as well as
residential hot tubs. We also evaluate the pool and
hot tub products aftermarket and the service
economy.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
IRL50
Cybershopping 2005:
How the Internet is changing the way Americans are
shopping for swimming pools |
$299 |
$350 |
|
As the hot tub and swimming pool industry jumps
aboard the Internet bandwagon, retailers and
manufacturers must comprehend the challenges and
changes currently taking place in cyberspace.
Despite the rampant growth of Internet access and
e-commerce, pool and spa products have lagged other
categories in terms of online transactions. This
report looks into these issues. Two studies of pool
and hot tub consumers and their Internet habits are
included.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
Report
Number/Name |
APSP Member Price |
Non-member Price |
|
IRL12
Pool Industry Historical Data:
A 25-year retrospective of key business trends |
$199 |
$230 |
|
Since 1980, the residential pool industry has grown
significantly. Sales of both inground and
aboveground swimming pools have tripled over the
past 25 years. This report tracks unit sales as well
as the change in installed base of backyard pools
and also compares how pools were accessorized.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
IRL17
Hot Tub Industry Historical Data:
A 25-year
retrospective of key business trends |
$199 |
$230 |
|
The first hot tubs, popularized in the 1960’s in
California, were nothing more than wooden vats
fashioned from the barrels used in local wineries.
They lacked effervescence, and circulation systems
were quite crude by today’s standards. Since that
time hot tubs have become a multi-billion dollar
business. They can be found in millions of American
households. By far the most important growth has
occurred in the past 25 years. In this report we
detail the history of hot tub sales, the change in
installed base, and talk about some of the trends
that may impact future sales.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
Report
Number/Name |
APSP Member Price |
Non-member Price |
|
IRL24
Geographic Assessment of the Inground Pool Market:
Geographic distribution of residential inground
swimming pools |
11x17
$99 |
11x17
$120 |
24x36
$179 |
24x36
$210 |
|
New inground pool sales are always a function of
population, but also of climate and culture. State
pool counts vary widely. This report is in the form
of a map that highlights the installed base of
inground pools by state.
Available in print only. Please specify 11x17 or
24x36 wall map.
Order
Form |
|
IRL14
Geographic Assessment of the Hot Tub Market:
Geographic distribution of residential spas and hot
tubs |
11x17
$99 |
11x17
$120 |
24x36
$179 |
24x36
$210 |
|
While the West Coast
has always been the cradle of civilization for spas
and hot tubs, other regions—notably the South and
Southwest—are gathering strength in key markets.
This report is in the form of a map that highlights
the installed base of hot tubs by state. Available
in print only. Please specify 11x17 or 24x36 wall
map.
Order
Form |
|
IRL31
Geographic Assessment of the Aboveground Pool
Market:
Geographic distribution of aboveground swimming
pools |
11x17
$99 |
11x17
$120 |
24x36
$179 |
24x36
$210 |
|
New aboveground pool sales are always a function of
population, but also of climate and other regional
factors. State pool counts vary widely. This report
is in the form of a map that highlights the
installed base of aboveground pools by state.
Available in print only. Please specify 11x17 or
24x36 wall map.
Order
Form |
|
Report
Number/Name |
APSP Member Price |
Non-member Price |
IRL27
Tapping the Prospective Pool Owner:
Why people buy pools... and why they don't |
$299 |
$350 |
|
Over 8 million families own a pool today, yet there
are another 56 million households who are qualified
to own a pool (based on their household income, home
value and other considerations). Who are these
people, how do they feel about pools, and how many
of them are the most likely candidates for pool
ownership? This report examines the prospective
owner market.
Available in print or PDF.
Table of Contents
●
Order
Form |
IRL18
Tapping the Prospective Hot Tub Owner:
Why people buy hot tubs… and why they don’t |
$299 |
$350 |
|
While approximately 5 million families own a hot tub
today, there are another 54 million households who
are qualified to own a hot tub (based on their
household income, home value and other
considerations). Who are these people, how do they
feel about hot tubs, and how many of them are the
most likely candidates for hot tub ownership? This
report examines the prospective owner market.
Available in print or PDF.
Table of Contents
●
Order
Form |
IRL28
Regional Characteristics of Inground Pools:
A regional comparison of pool designs |
$199 |
$230 |
|
Climate is one of the most important factors that
impacts the sales of new swimming pools. Cold wet
years beget hard times, and vice versa. To that end,
regionalism can greatly implicate the
characteristics of pools in terms of their design
and related considerations. In this report we
examine some of the geographic influences effecting
inground swimming pools.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
Report
Number/Name |
APSP Member Price |
Non-member Price |
IRL19
Regional Characteristics of Hot Tubs:
A regional comparison of portable spas |
$199 |
$230 |
|
This report examines the regional differences in hot
tub demand and the accumulated installed base. Like
swimming pools, hot tub penetration has some very
unique geographic characteristics. This analysis
provides an in-depth review of those differences.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
IRL35
Regional Characteristics of Aboveground Pools:
A regional comparison of pool designs |
$199 |
$230 |
|
Like inground pools, the characteristics of
aboveground pools vary by region. Trends such as
pool styles, chemical usage, and even purchase
habits all have distinct geographic identifiers. In
this report we examine some of the regional
influences effecting aboveground swimming pools.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
IRL01
Re-cocooning:
Everything the pool and hot tub industry needs to
know about cocooning and hiving in the post-9/11
world |
$199 |
$230 |
|
With the heightening of international tensions since
September 2001, many Americans have deferred travel
and other expenditures in favor of investing in
their own homes. One consequence of this trend has
been a significant interest in creating personal
backyard resorts. In this report you will learn more
about the impact on the pool and hot tub segment.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
Report
Number/Name |
APSP Member Price |
Non-member Price |
|
IRL46
Making Room for the Outdoor Room: Current
trends in the outdoor products market |
$199 |
$230 |
|
Because of the seasonality of swimming pool and hot
tub sales, many retailers today are seeking to
expand their offerings in order to provide a more
balanced product assortment. This report analyzes
the current state of the backyard products market
and suggests ways marketers can capitalize on their
popularity.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
IRL42
Water Gardening Report:
The scope of the
current pond industry and its prospects for
continued growth |
$199 |
$230 |
|
One of the consequences of heightened international
tensions stemming from 9/11 has been a renewed
interest in home improvement. People are diverting
their dollars from expensive travel to faraway (and
potentially dangerous) places and investing instead
in their own home resort. One beneficiary of this
change has been the water gardening industry whose
business has increased substantially over the past
four years.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
IRL20
The Real Estate Characteristics of Inground
Residential Pools:
Home values and geography correlate with inground
pool ownership |
$99 |
$120 |
|
P.K. Data analyzed thousands of real estate records
across the country in order to evaluate the
relationship between home value and the presence of
an inground swimming pool. It turns out that there
are important regional differences. This summary
analysis will help guide the marketing efforts of
builders and other pool professionals looking to
expand their business (or simply capitalize on
opportunities in their own trading area).
Available in print or PDF.
Table of Contents
●
Order
Form |
|
IRL34
Solar Pool Products |
$199 |
$230 |
|
The technology of converting solar radiation into
useable energy has been in existence since the
1950’s. And over the past three decades, solar costs
have fallen 90%. Yet the adoption of solar heating
systems for residential swimming pools has been
slow. This report examines the markets for both
solar pool water heaters and for solar covers.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
Report
Number/Name |
APSP Member Price |
Non-member Price |
|
IRL40
Canadian Pool Market:
A profile of pool owners and the market they
comprise |
$399 |
$460 |
|
Despite the climatic difference, Canada's per capita
sales of swimming pools is not significantly less
than that of the U.S. Yet differences do exist with
regard to the habits and attitudes of Canadian pool
owners. This report profiles the Canadian inground
residential pool market and presents the results of
a new survey of pool owners in Canada concerning
their pools and how they maintain them.
Available in print or PDF.
Table of Contents
●
Order
Form |
|
IRL25
Weather and the Construction of New Pools:
The extent to which changes in weather patterns
impact the sales of new inground pools |
$149 |
$180 |
|
Does weather really affect the sales of new swimming
pools, or does it simply serve as an excuse for a
slow season? Contractors complain that unseasonably
cool periods in late spring and early summer
translate to fewer calls from prospective buyers.
Especially wet periods not only dampen enthusiasm
for a new pool but can also hamper progress with
existing projects, thus impacting turnover. The
extent to which pool sales and the weather are
interrelated is the subject of this report.
Available in print or PDF.
Table of Contents
●
Order
Form |
When considering the purchase of
any P.K. Data report, please be sure that you have examined
the Table of Contents carefully. Adobe® Reader® is
required to view Tables of Contents. If you still have questions
then please email
us for clarification.
See the bottom of the page for
shipping & handling information. Go to
Order Form for ordering
information.
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Maps
Another new
product for the swimming pool and spa/hot tub segments. Few
industries are as regionally diverse as the business of
pools and hot tubs. P.K. Data offers a collection of
up-to-date market studies in both electronic and
large-format wall maps.
See the bottom of the page for
shipping & handling information. Go to
Order Form for ordering
information.
|
Map
Number/Name |
Price |
|
IRL58
U.S. Swimming Pool Potential by County:
24" x 36" Color Map |
$75 |
|
IRL59 U.S. Swimming Pool Potential by County:
Data table |
$375 |
|
IRL60 U.S. Hot Tub Potential by County:
24"
x 36" Color Map |
$75 |
|
IRL61 U.S. Hot Tub Potential by County: Data
table |
$375 |
|
P.K. Data's continuing
research into the demographics and lifestyles of
households most likely to buy a new pool or hot tub
reveals that some 56 million American families are
candidates. If you're a pool builder or a
manufacturer of hot tubs or aboveground swimming
pools, see where you should be concentrating your
efforts. Map available in print, data table
available in print or PDF.
Order
Form |
|
IRL62
Inground
Residential Swimming Pools by Market Area |
$299 |
|
Illustrates the
geographical distribution of all residential
inground pools by metropolitan area for all 206 U.S.
Designated Market Areas. 24”x36” color map on
durable semi-gloss stock with underlying data table. Available in print.
Order
Form |
|
IRL71
Aboveground Residential Swimming Pools by Market
Area |
$299 |
|
Illustrates the
geographical distribution of all residential
aboveground pools by metropolitan area for all 206
U.S. Designated Market Areas. 24”x36” color map on
durable semi-gloss stock with underlying data table. Available in print.
Order
Form |
|
IRL63
Commercial Swimming Pools by Market Area |
$299 |
|
Illustrates the geographical distribution of all
commercial swimming pools by metropolitan area for
all 206 U.S. Designated Market Areas. 24”x36” color
map on durable semi-gloss stock with underlying data
table.
Available in print.
Order
Form |
|
IRL64
Residential Spas by Market Area |
$299 |
|
Illustrates the
geographical distribution of all residential
spas/hot tubs by metropolitan area for all 206 U.S.
Designated Market Areas. 24”x36” color map on
durable semi-gloss stock with underlying data table. Available in print.
Order
Form |
Note:
Prices are subject to change without notice.
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