HEALTHCARE BUSINESS LEISURE P.K. Data is a market research and consulting firm that draws on skills not usually found in other organizations: Secondary research—our access to dozens of proprietary databases brings critical context to every assignment. Geographic analysis—because almost every business decision has a geographic component we are heavily experienced in market mapping. Responsiveness—clients are often surprised at how quickly we can execute an assignment. (Faster turn-around time also translates into less cost.) Insightful analysis—we go beyond the numbers and the verbatims to deliver a point of view steeped in actionable relevance. New Geodemiology™—a unique tool for identifying disease-specific populations worldwide. 07/02/2009   From recent P.K. Data research:  physicians who refer their patients to clinical trials are unlikely to recall any websites featuring trial listings... elite frequent fliers have a significant tendency to prefer point-to-point carriers... the 'China Syndrome' 2009—U.S. consumer pushback to imported foods and medicines increasing... No health threat from public pools.  Reports added to the pool/spa library: Just released—the new 2009 U.S. Residential Inground Swimming Pool Market Report. Includes new pool construction, the aftermarket for swimming pool products, state and regional assessments, consumer profiles, and more. Please check P.K. Data's pool and hot tub research library for other titles.