HEALTHCARE BUSINESS LEISURE P.K. Data is a market research and consulting firm that draws on skills not usually found in other organizations:   Secondary research—our access to dozens of proprietary databases brings critical context to every assignment.    Geographic analysis—because almost every business decision has a geographic component we are heavily experienced in the use of geographic information systems and market mapping. Responsiveness—clients are often surprised at how quickly we can execute an assignment. (Faster turn-around time also translates into less cost.)   Insightful analysis—we go beyond the numbers and the verbatims to deliver a point of view steeped in actionable relevance. New Geodemiology®—a unique tool for identifying disease-specific populations worldwide. 07/29/2010   From recent P.K. Data research: Census 2010—the weirdest ever? Plus ça change – healthcare’s very own Y2K... has anyone asked the uninsured how they feel about healthcare reform?...  what's a little inflation when you don't have a job in the first place?... the perfect storm for the pool and hot tub industry... physicians who refer their patients to clinical trials are unlikely to recall any websites featuring trial listings... elite frequent fliers have a significant tendency to prefer point-to-point carriers... the 'China Syndrome' 2009—U.S. consumer pushback to imported foods and medicines increasing... No health threat from public pools. Reports added to the pool/spa library: Just released—the new 2009 U.S. Residential Inground Swimming Pool Market Report; 2009 U.S. Residential Aboveground Swimming Pool Market Report; 2009 U.S. Hot Tub Market Report. Includes category sales volume; pool, spa, hot tub aftermarket; state/regional assessments; consumer profiles. Please check P.K. Data's pool and hot tub research library for other titles. Pool construction permits are now available for nearly 200 key jurisdictions across the country.