image
image
image
image


Healthcare
image
HEALTHCARE


Business
image
BUSINESS


Leisure
image
LEISURE
P.K. Data is a market research and consulting firm that draws on skills not usually found in other organizations:
   
Secondary researchour access to dozens of proprietary databases brings critical context to every assignment.

Geographic analysisbecause almost every business decision has a geographic component we are heavily experienced in the use of geographic information systems and market mapping.

Responsivenessclients are often surprised at how quickly we can execute an assignment. (Faster turn-around time also translates into less cost.)

Insightful analysiswe go beyond the numbers and the verbatims to deliver a point of view steeped in actionable relevance.

New Geodemiology a unique tool for identifying disease-specific populations worldwide.

image
image


May 2012.  From recent P.K. Data research:  Is recession the new normal?... The end of market research?... Census 2010 the weirdest ever?... Has anyone asked the uninsured how they feel about healthcare reform?...  what's a little inflation when you don't have a job in the first place?... the perfect storm for the pool and hot tub industry... physicians who refer their patients to clinical trials are unlikely to recall any websites featuring trial listings... elite frequent fliers have a significant tendency to prefer point-to-point carriers... No health threat from public pools.

Reports recently added to the P.K. Data library: 2012 State Profile Reports.

Coming in May 2012: 

U.S. 2012 Residential Inground Pool Market Report, U.S. 2012 Residential Aboveground Pool Market Report, U.S. 2012 Hot Tub Market Report. 

More reports to be added throughout the year. Please check P.K. Data's pool and hot tub research library for other titles.