P.K. Data, Inc.

	HEALTHCARE	BUSINESS	LEISURE	P.K. Data is a market research and consulting firm that draws on skills not usually found in other organizations: Secondary research—our access to dozens of proprietary databases brings critical context to every assignment. Geographic analysis—because almost every business decision has a geographic component we are heavily experienced in the use of geographic information systems and market mapping. Responsiveness—clients are often surprised at how quickly we can execute an assignment. (Faster turn-around time also translates into less cost.) *Insightful analysis—we go beyond the numbers and the verbatims to deliver a point of view steeped in actionable relevance. New Geodemiology* a unique tool for identifying disease-specific populations worldwide.
				January 2012 From recent P.K. Data research: Is recession the new normal?... The end of market research?... Census 2010 the weirdest ever?... Has anyone asked the uninsured how they feel about healthcare reform?... what's a little inflation when you don't have a job in the first place?... the perfect storm for the pool and hot tub industry... physicians who refer their patients to clinical trials are unlikely to recall any websites featuring trial listings... elite frequent fliers have a significant tendency to prefer point-to-point carriers... No health threat from public pools. Reports added to the pool/spa library: Just released 2011 U.S. Residential Pool Service Market, the new 2011 industry statistics collection: U.S. Residential Inground Pool Market, U.S. Residential Aboveground Pool Market, U.S. Residential Hot Tub Market, and the U.S. Commercial Pool Market. More reports to be added throughout the year. Please check P.K. Data's pool and hot tub research library for other titles.